Hardcover and Kindle. Published by Wiley.
Stop planning strategy.
Build the system that delivers it.
Strategy does not fail in the boardroom. It decays quietly, in quarterly funding decisions, capacity tradeoffs, and roadmaps that drift from the plan. This is the framework that closes the gap.
“Most authors focus only on prioritizing and managing projects, but Evan gives you the whole flow… It’s like sitting down with a deeply experienced consultant/project manager and getting the real goods!”
– Daniel J Montgomery, Managing Director,
Author of Start Less Finish More: Building Strategic Agility with OKRs
“Written from the unique perspective of a business leader who has had a seat at the portfolio table… Adapt to Win is the rare business book that leaders can apply immediately to improve their organization.”
– Luke Hohmann, Entrepreneur, Author
The framework, in five parts
1. Strategy
Why strategy decays, and the three subprocesses that determine whether strategic intent survives contact with the organization.
2. Objectives & Key Results
OKRs as the steel thread: how to design and govern them so leadership intent reaches the decisions teams make every quarter.
3. Portfolio Management
The rules of adaptive portfolio management: managing supply (capacity), shaping demand (what is worth doing), and the matching function between them.
4. Organizational Coherence & Fitness
Whether your operating model, capabilities, and competencies are actually built to deliver the strategy you chose, and what to do when they are not.
5. Specific Situations & Topics
Applying the framework where it gets concrete: product portfolios, innovation ecosystems, corporate IT, and Lean and Agile funding and budgeting.
How to go from reading it to running it.
In three steps organizations can connect strategy to execution.
Step 1
Step 2
Step 3
Read the Book
Written by strategy consultant and tech exec/entrepreneur Evan Campbell, Adapt to Win is the first book that provides a steel thread process from strategic intent to investment allocations to ensure your corporate strategy will be realized.
Apply the Tools
Ready to apply these concepts? Claim your reader toolkit!
- Book Club Discussion Guide
- Business Model Canvas
- Lean Canvas
- Value Proposition Canvas
- Empathy Map
- Operating Model Canvas
- Persona Template
Install the System
Reading changes what you know. It does not change how your organization decides what to fund. Adaptivity works alongside your leadership team to stand up the OKR cadence, portfolio decision rules, and funding model the book describes, adapted to your operating model, your constraints, and your calendar.
Author: Evan C. Campbell
Principal Consultant, Adaptivity
Evan has held executive positions including CTO, VP of Product Development, and business unit leader in an array of tech companies, culminating in multiple IPOs and acquisitions. He is a celebrated author, keynote speaker, and thought leader on the topics of Adaptive Strategies, OKRs, Digital Transformation, and Lean Portfolio Management.
When Evan’s not wrangling cattle on his ranch in Colorado, he’s herding corporate teams toward better strategy execution.
Want the playbook and a partner?
If you’re navigating the messy reality of lean portfolios, advisory support helps you turn the book’s ideas into your operating model.
Claim Your Reader Toolkit
Seven working tools from the book: canvases and a discussion guide.
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