certified professional in product management

The Art and Science of Building Products.

Uplevel your product management capabilities in 3 days for $1,500.

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Adaptivity’s Product Management Course redefines what it means to create and manage a product. Whether you’re building software, services, or experiences, you’ll learn to think beyond deliverables and adopt a truly customer-centric, outcome-driven approach.

During class you’ll explore the full product lifecycle, from discovery to retirement, and dive into strategic concepts like outcome-oriented roadmaps, cross-functional teams, and market-driven decision-making. You’ll gain hands-on tools for identifying opportunities, crafting compelling visions, and experimenting with purpose.

ICAgile Certified Professional Product Management (ICP-PDM) from ICAgile

Who should take this course?

This course is perfect for aspiring and experienced product professionals looking to elevate their impact—this course equips you to lead with clarity, navigate complexity, and deliver real business value.

Earn the ICAgile Certified Professional in Product Management (ICP-PDM)

This course is fully accredited by the International Consortium for Agile (ICAgile), ensuring you receive a globally recognized credential upon completion.

Download Learning Objectives & Agenda

During Class You’ll Get:

10 Canvas-based templates
These templates guide you through the entire lifecycle of discovery, strategy, and delivery so you never have to start from a blank page.

35+ Proven methods and strategies
You’ll gain access to a library of techniques for customer research, market segmentation, and pricing. This includes specific approaches for idea validation, roadmap prioritization, and patterns for scaling your product team effectively.

12 Hands-on exercises
These activities are designed to build real-world confidence by letting you apply these tools in a safe, collaborative environment before you take them back to your office.

Learn More about the Course:

  • Learn from the person who literally wrote the certification you’re earning.
  • Instead of just theory, this class uses AI-driven customer simulations that feel like real product discussions.
  • 70% of product initiatives fail to deliver expected business outcomes; this course is designed to ensure yours aren’t among them.
  • Product Managers
  • Product Owners
  • Innovation Leaders
  • Product Leaders
  • Product Marketers
  • Product Operations
  • Anyone working in or transitioning to a product role
  • Understand the full product lifecycle from idea to retirement.
    Shift from project thinking to product thinking.
  • Use market insight and customer research to shape product strategy.
    Align your team and organization around real customer value.
  • Create outcome-oriented roadmaps and prioritize what matters.
    Design hypothesis-driven experiments and iterate based on feedback.
meet your instructor

Jeff Steinberg

Jeff has coached and trained hundreds of product teams at companies ranging from early-stage startups to billion-dollar global enterprises. He is a co-author of the ICAgile Product Management accreditation and brings over 20 years of experience in agile, lean product development, and innovation ecosystems.

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★★★★★

“Thank you again for working with our team of Product Owners. It is always a pleasure to learn from the best!”

★★★★★

“Great communicator who managed to make everyone work well together. 5 stars!”

★★★★★

“I thought the course was very thorough, and I enjoyed working on the project.”

Public Class Dates

There are no classes scheduled at this time. Subscribe to Adaptivity’s newsletter to be notified of new class dates.

Groups & Private Courses

For groups and private training, fill out our interest form below.

Interested in Private Training?

We’ll schedule a private course tailored to your team’s needs or let you know about future public classes.

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