For many B2B organizations, the path to sustainable growth begins with building tailored solutions for marquee customers. Yet, as the enterprise matures, the realization dawns that a product-led growth approach—one built on repeatable, scalable offerings—unlocks more predictable revenue and a clearer competitive edge. I saw this firsthand in the early days of an industrial AI…
Many companies aspire to be product-led, but few integrate data, experimentation, and customer insights into their strategy as seamlessly as Rover. As the world’s largest network of pet care providers, Rover has built a product operating model that deeply integrates data, experimentation, and customer insights into decision-making and planning. Adaptivity’s Principal Consultant, Jeff Steinberg, recently…
The product management role is topping the charts for all the wrong reasons. According to the latest Payscale report, 66% of senior product managers plan to quit within the next six months—making it the #1 profession people want to leave despite commanding high salaries. For a role that’s supposed to be deeply fulfilling and influential,…
Innovation is a buzzword that is often thrown around in the business world, but how many companies are truly innovative? Many of the most successful companies we see today have a significant pivot story early in their history. Many of the most successful companies we see today have a significant pivot story early in…
Reflecting on 2019, my consulting work had become hyper-focused on helping large enterprise organizations build new capabilities for innovation. The work often took shape in the form of launching an innovation lab, a startup accelerator, and various forms of ‘intrapreneurship’ programs. I was a busy man, and in many cases, clients were achieving real…